If you are thinking about starting your own B2B email marketing campaign, you can add the people you meet at a webinar to your B2B Email Lists. In addition to webinar attendees, you can also connect with these people on LinkedIn. By holding more events, you will be able to create more familiarity with your business and its products and services. Here are some benefits and drawbacks of B2B email marketing campaigns.
Benefits
A B2B email list is a vital resource in cold-emailing efforts. Without one, your sales team would waste time and energy trying to collect prospect email addresses. A B2B email list provides accurate and timely data for your cold-emailing campaigns. It also helps small marketing teams build a contact database quickly, while allowing established teams to execute campaigns more quickly. Buying a B2B email list can also boost the reach of events and meetings.
Buying a B2B email list can also help your business diversify its clientele. No company should be dependent on just two or three clients. If one of these clients cancels, it will hurt the bottom line. A mailing list, on the other hand, will allow your business to diversify its client base and spread the revenue across more accounts. That way, you’ll be able to increase your profits and reduce your risk of losing a single client.
Costs
While the cost per email address can be expensive, most list providers charge based on cost per thousand impressions. The price per thousand email addresses ranges from $150 to $250 and can even reach $1,000. In most cases, the more subscribers your list has, the more expensive it can be. You can also opt to purchase an email list with fewer subscribers for less money. But remember that cost per email address doesn’t always reflect quality.
There are three major costs of B2B email lists. The first is the list broker’s fee. List brokers charge a set amount for each email sent to a list. These fees vary by list type. The cost of a list is higher if it is targeted. In addition, sending messages to unsubscribed email addresses is illegal. Therefore, it is important to find an email list that is targeted and has been verified as authentic.
Providers
Not all providers of B2B email lists are created equal. Buying a list requires ethical considerations. Random contact with people who may not like what you have to say can cause them to unsubscribe. In addition, if you are not delivering a useful or relevant product or service, it may not be worth your time or money. Therefore, if you are going to invest in this type of marketing, you should choose a reliable list provider.
One of the best methods to choose an email list provider is to use the internet to find companies that offer products or services related to yours. To find companies that fit into your niche, visit the website of the business directory and click the Company Dossier link. Note down the primary SIC code for the business you are interested in. Once you have the company name, use it in the search box. To improve your chances of landing on a potential customer, consider a list provider that offers a solution integration and a 100% accuracy guarantee.
Cleanliness
Email list hygiene is vital for long-term success and deliverability. It is also essential for the overall health of your marketing campaigns. Regularly cleaning and maintaining your email list will ensure that you are only sending messages to people who want them. The following are five ways to improve the cleanliness of your B2B email lists:
Data hygiene is essential for maintaining your email list’s deliverability. If it’s in bad shape, your email campaign is more likely to fail to generate the desired response. Inactive subscribers will often make you look like a spammer. Emails with invalid email addresses will hit spam traps and generate lots of spam complaints. Emails that have been cleaned regularly will have a higher open rate, lower unsubscribe rates and maintain deliverability.
Deliverability
The deliverability of B2B email lists is often impacted by the domains the list is stored on. In other words, if you buy a perfume online, you are delivering the same email to the same people who buy it. The boundaries between B2B and C2C email are not so clear-cut. However, it is important to note that some people will give their personal email address to receive a business-flavored white paper or a free perfume download. The difference between B2C and B2B email deliverability is mostly determined by the domain that the email address belongs to.
To ensure your email list’s deliverability, you should make sure that it has been verified. Email verification services will have a dashboard for you to upload your email list. Ensure the dashboard you use offers high deliverability. In addition, you should check the deliverability of your email lists with an ESP such as HubSpot. By checking for spam and other issues, you’ll be able to determine whether or not your email campaign is actually successful.
